Library: Easily organise media and assets by different video types and brands to speed future video creation and ensure consistency. In years gone by I had produced content in Camtasia, then exported to take it to Adobe Premiere, After Effects and Audition, where I got the real work done. It’s approachable, but capable and that means all users who sit in front of it are able to get up and running quickly, while providing enough capability to really get the job done in one piece of software. What TechSmith has done is created a product that’s intuitive and powerful, a UX combination rarely seen in software. When you hit stop, your job is basically done, however if you want to go to the next level of professionalism with your productions, then you can use the multi-layer timeline to layer components like annotations, effects, transitions, text effects and yes, even audio together to make your slice of Hollywood. When recording the screen you of course get to turn on your webcam and microphone and capture everything at once. The speed improvements to the editing process are also met by the engineering effort to dramatically reduce video rendering time by up to 50%. Anyone who’s spent time cutting together a decent number of videos, understands time is money and any improvements to time comes greatly appreciated. All of these features along with the long list of keyboard shortcuts, combine to create a video capture, edit and publishing workflow that’s faster than ever before.